In the past two months Jusuru has ranked number 1 in the MLMrankings index Jusuru continues to lead the home business segment in growth But is this just company hype or does Jusuru offer a true business opportunity for network marketers? Keen to learn what all the fuss is about, I recently conducted some research into the growing popularity of Jusuru. Jusuru – The Company Jusuru International has been designed from its conception as a values-driven company. According to the companies official profile Jusuru is about innovative products and strategies-but based on traditional values in science, leadership, and ethics. But do we just accept their hype? Jusuru is a brand new player in the nutritional suppliments industry so its early days in putting togethera legitimate evaluation, however the leadership team at Jusuru certainly adds substance to their corporate profile claims Jusuru Leadership Co founder Asma Ishaq is a leadingexpert in team development and business management with a proven interest in socially responsible business practices. Holding a BA in psychology, completing graduate studies at Princeton and an MBA from Rice University here track record speaks for itself. Prior to co founding Jusuru in 2009 Asma held positions at BlackRock, Inc., a market leader in asset management based in New York City, and Give Something Back, a “Founding B Corporation,” committed to benefiting the community as a by product of its own growth as a profit-making company. Her credentials and reputation undoubtedly present an organisational leadership platform that marries with Jusuru’s self proffessed corporate profile. The Products Jusuru’s flagship product is Jusuru Life Blend™ a liquid nutritional supplement whose key ingredient is the multi-patented BioCell Collagen II® (BCII®). The product is scientifically formulated with strong research claiming it works to improve joints and skin. It is the only product of its kind and Jusuru have entered into an exclusivity deal with the collegen maufacturers guaranteeing they have a unique product. This creates an excellent unique selling proposition for Jusuru distributors providing them with a competitive advantage in a highly competitive market. Here’s Why. “The ingredients in this dietary supplement are substantiated by science and offer multi-layered benefits for healthy aging. Jusuru Life Blend™ synergistically supports both joint and skin through replenishing collagen, HA and chondroitin sulfate in highly bioavailable forms, and is the only liquid nutraceutical to offer BioCell Collagen II®.” Dr. Joosang Park, VP of Scientific Affairs at BioCell Technology (Stanford University PhD and Harvard Medical Research fellow) An early look at the company and the product undoubtedly shows that Jusuru has positioned itself well for success. But will the company be able to create market share in what manydescribe as an already over saturated nutritional supplement market. Jusuru Life Blend™Marketing The marketing team at Jusuru are the first to state that their biggest marketing strength is also potentially their biggest marketing weakness. While they have an exclusive, high value, nutritional supplement product, there is so much research behind Jusuru Life Blend™ that there is too much information to put on a label. According to Jusur management this is why they have adopted the network marketing model to get their product out there While for some network marketers the complexity of the product may be seen as a barrier to sales success early market testing in Southern California, and Houston proves otherwise. So has Jusuru created a winning formula with their Life Blend product? The interest being stirred up across the network marketing community and its consistent number one ranking over the last few months suggests the answer is yes The interest in Jusuru, its primary product Jusuru Life Blend™ and the attention it is receiving from top network marketers suggests that Jusuru is poised to make a big splash in the nutritional supplements market. Can you enjoy success as a Jusuru distributor? There is definitley going to be money made selling Jusuru’s Life Blend. Any product that is scientifically proven to improce joints and make skin look younger is going to find a market. The only weakness of Jusuru will be the ability of its distributors to inform of the full health benifits to the buying community. If your contemplating a Jusuru distributorship my only advice is to make sure you learn how to market online. Conquer the internet and Jusuru could be the dream opportunity you’ve been searching for.