Creating your own Business Cards with Business Card Templates
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Creating your own Business Cards with Business Card Templates
Creating your own Business Cards with Business Card Templates
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Home Page > Marketing > Marketing Tips > Creating your own Business Cards with Business Card Templates
Creating your own Business Cards with Business Card Templates
Posted: Sep 16, 2009 |Comments: 0
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Creating your own Business Cards with Business Card Templates
There are many budget design options out there for people who are trying to create their own company business cards. They range from the completely ‘homespun’ method of doing-it-yourself on your inkjet printer, to paying for a freelance designer or budget online logo company to create your business card for you. You may want to consider using the business card template resources that can be easily found online.
As a designer and marketing manager with over a decade of industry experience (working for large corporations, print companies, as well as freelancing for small business clients) I feel qualified enough to offer you my own insight into creating your business card using business card templates that you can find on almost all online print sites.
Your cheapest-of –the-cheap business card template option is to design and print business cards yourself using those perforated Avery business card sheets that you can buy at Staples for .00. Don’t do it!!! I mean, there’s doing it yourself, and then there’s trying to feed cardstock through a printer and making a complete inky mess!
Here’s a rundown of the problems you’ll encounter when ‘shoe stringing’ your business cards with an Avery busines card template and an Inkjet Printer:
You’re going to have to create your business card design in Microsoft Word, Open Office, or other such office program that was clearly never meant for designing and printing business cards!
Those Microsoft Word templates are unbelievably frustrating to work with. As an experienced designer, even I find it difficult to try to create a half-decent business card layout. The biggest problem with Avery templates (hidden somewhere in the bowels of the ‘envelope’ menu in the ‘tools’ header) is that you have to create a whole page of business cards at once. The business card template is populated by two columns of business card ‘cells’ (that roughly match your perforated print sheets) in which you are required to individually ‘cut and paste’ your design elements. During this tedious cut and paste process, hitting the wrong key, or pressing return where you’re not supposed to will result in a jumbled series of business card design cells with all the text, shapes, objects, lines, or images in bizarre alignments.
Using plain text to create your business card design will probably work out fine, but just try to insert any pictures from an outside file or include shapes or images from your picture menu and you’re asking for trouble – trying to align them inside a cell just doesn’t work!
From a graphic design point-of-view, using the design elements in Word is not advisable. The autoshapes and clip art available from the insert menu have barely changed since the 90’s. They represent a garish and fluorescent mix of random images that I last saw being used to ‘spruce up’ my schoolteacher’s handouts! It would also be ill advised to use any text effects from the Word Art menu. The choice of bubblegum-style, gradient-heavy effects on offer will make your business card look like you gave it to a high-school cheerleader to design!
Once you have your design ready to go to print then you will encounter a whole new set of jamming and ink running problems. These are the same inkjet printer problems that that you’ve probably encountered every day, but intensified due to the difficulties of using thicker paper and the need for exact print alignment. You are almost guaranteed to end up with an ink-splattered and poorly aligned set of business cards (text running off-center, and out of square, and you can forget about creating any kind of image bleed!)
If you’ve managed to get to the stage where you have printed sheets of business cards without smashing your printer or throwing your monitor out of the window, then you can begin the fun of bending and tearing the perforated business cards. This is not easy. Not only is it fiddly and time consuming, but you’re certain to ruin a few business cards that won’t tear properly down the perforations!
The quality of your card stock and the ‘inkjet-fuzzy’ look and feel of your cards will be a dead-giveaway that you’ve made them on your office or home printer. Cards created on inkjet printers scream of ‘bad quality’ and tell customers that you don’t really care, or haven’t enough faith in your business to create a worthwhile business card.
If you are lucky enough to have a laser printer, it’s still not worth going down the Avery business card template route. There may be a slight improvement in quality, but your business cards will nonetheless look like you made them at home (which you probably did)
Without the gloss or matte finishes that print companies can provide nowadays, your business card is not going to look professional. Also, it’s not that much more of an expense to create a business card using the business card templates from the majority of online print companies. Inkjet cartridges and laser print ink is EXPENSIVE!!! Trying to print out reams of business cards at your home or office will suck up all your ink and end up costing you more than you probably think!
Unless you are prepared to shell out money to get your business card designed and printed by a professional designer, your only other option is to look online to design your business card. It might be interesting to know that many designers will use budget online print resources to print your product- utilizing the ‘upload your own design’ option that’s provided by the majority of print sites to send your design to print! Pay a freelance designer to create your card and they may well be using the very same online company that you were also thinking of using (even if they say that they’re getting your cards printed at ‘cost-a-lot-fancy-print-boutique’.) Some of the low-cost print sites are pretty good quality. Without expert design or print knowledge, it is hard to tell the difference between a budget printer and a high-end print shop.
It’s not difficult to cut out the middleman and create a really great quality business card. Even if you don’t possess any design skills, there are plenty of online companies (some good, some bad) that provide some really great business card design templates that you can add your business information to. In many cases, the end result won’t be that different to a business card designed by a graphic design professional.
Now I have to admit to being slightly biased in recommending a site for you to design your business card at. I have created quite a few design templates for the online print industry. In particular, I have produced some excellent work for OvernightPrints.com. Of the many budget online print companies, I think they have some of the best business card templates to choose from. They also have two different online design template programs – one for more expert designers and the other for design beginners.
What you’ll often get at sites like Overnight Prints.com is a chance to design something really quickly without having to have any real design expertise. In most cases, all the layout and font choices are all done for you. Here’s a quick rundown of the process:
Start your design by navigating to one of the sites online design programs and choose a design template. It’s usually just a question of picking a general business card design template, or a business card template that relates to your industry, i.e., Real Estate, Construction, or Health and Beauty.
Once you’ve chosen your template, you will be presented with a series of information boxes in which you can enter your business information, i.e., address, name title, contact.
In most cases, it’s just a question of typing in your details and sending your design off to print. The whole process is usually done in about 3 minutes!
Everything’s done in a virtual onscreen world where you only have to design ONE business card – as opposed to Avery design templates where you’re required to design a whole ‘print page’ of actual business cards. It’s certainly a lot less messy, a heck of a lot quicker, and a whole lot less frustrating experience!
Once you have approved your design you can checkout your design online. Costs can vary for business card from site-to-site and you’ll ALWAYS have to pay for shipping – even though some online print companies claim to supply ‘completely FREE business cards’.
Shipping will usually take around 3 days, so if you need your cards for a special event, conference, or meeting, it’s best to order at least a week in advance to ensure that you get your business cards on time.
People have been successfully creating cheap marketing materials using these business card templates as well as templates for postcards and letterheads, etc., for years! If you’re new to the business world and you were wondering how to create low-cost business cards and marketing materials, then it’s merely a question of knowing where the best sites are to create your promotions.
Cost-wise, you’ll probably pay around to for 500 business cards, which is not a lot of money to shell out for a real business card product. It certainly beats all the mess and hassle of trying to create them on-the-cheap with an inkjet printer. It’s a small price to pay to create that essential first impression and most important of all marketing materials- the business card.
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Ben Fellowes -
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I am a design professional working in the creative marketing industry. I have over 6 years experience of designing and writing copy for ad agencies, design companies, and client- based print companies.
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I am a design professional working in the creative marketing industry. I have over 6 years experience of designing and writing copy for ad agencies, design companies, and client- based print companies.
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